loss-aversion

基本解释

People tend to choose avoiding losses over acquiring gains—a behavior known as loss-aversion.
人们倾向于选择避免损失，而不选择获利。这种行为被称为“规避损失”。
Interestingly, the older of the two women not only lacked loss-aversion, she was even loss-seeking.
有趣的是，这两位女子中，年长的那位不仅没有规避损失，而且会寻求损失。
De Martino already suspected that the amygdala was crucial for loss-aversion based on earlier studies using functional magnetic resonance imaging (fMRI).
根据较早取得的功能性磁共振成像研究结果，Martino假设大脑杏仁核对规避损失至关重要。

The sad truth is most investors suffer from "loss aversion"--they don't sell loser stocks when they should.
FORBES: Magazine Article
Instead of worrying about loss aversion and raising more than you need, greed-induced overcapitalization is often driven wanting bigger warchests in the face of lots of interest.
FORBES: The Energetics of Fear and Greed in the Boardroom