real estate value chain

基本解释

The case study is analyzed about value chain of real estate enterprise.
同时以房地产企业价值链为例进行了应用分析和优化。
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Real estate; Value chain; Investment decision-making; The value of the project.
房地产；价值链；投资决策；项目价值。
Chapter 3: Through the analysis of real estate value chain, the influence of real estate brand to purchaser value and competitive advantage, illuminate the importance of real estate brand marketing.
第三章：通过对房地产企业的价值链及房地产品牌对买方价值、竞争优势的影响进行分析，说明房地产品牌营销的重要性。